Finally, an HD solution for capturing, editing and delivering HD video. Applied Magic is
pleased to announce their latest HD editing system, HD Direct. The unique editing
solution is small enough to take out in the field and powerful enough to edit
uncompressed HD.

Direct On Location - The chassis was designed to be rugged and mobile. A sturdy
handle and built in 7" monitor makes it possible to take HD Direct on location. It has
the new Black Magic Intensity card which allows direct capturing from any HD camera
with HDMI output. This allows better video resolution since the HDMI video bypasses
the compression chip on the camera and outputs uncompressed video to the editor.

Direct to Edit - After capturing the event to editor, simply take the HD Direct back to
the Studio and begin editing on the latest Adobe Premiere CS3 Suite, which includes
Premiere, Oncore and OnLocation. (Premium bundle is also available) This direct
process will help save time for quicker turn-around to customers.

Direct to Blu-Ray Disc - With the cost of Blu-Ray players coming down, demand is
going up for content to be delivered on Blu-Ray. With Adobe's new Oncore CS3 and the
optional Blu-Ray drive, now it is possible to encode a finished video project, then author
and burn a Blu-Ray Disk for customers. Finally, the missing puzzle to delivering HD is
available on HD Direct.

  With Blu-Ray